Cutting-edge equipment from globally renowned, Lincolnshire-based, brand PING has arrived at Virtually Golf as burgeoning new partnership flourishes.

Virtually Golf is thrilled to announce a strategic new partnership with internationally renowned golf brand, PING. The two Lincolnshire businesses will be working together to bring the county’s golfing history and future together at Lincoln’s premier indoor golfing venue, Virtually Golf (VG).

The partnership, which promises to be an exciting endeavour, began on September 1st (2023). PING will now be supplying clubs and bags to VG, with all simulator bays, the VIP area and the putting green all being equipped with the latest golfing equipment.

About PING

Probably the most famous golfing brand in the world, PING Europe is based in Gainsborough, Lincolnshire, and assembles and distributes golf equipment to the UK, Ireland, Europe, Iceland, South Africa and the Middle East. The company is also the proprietor of the local golf club, Thonock Park – home to the PING European Fitting Centre.

Virtually Golf’s concept and location are what attracted PING initially, sparking the team’s curiosity. Upon using the venue regularly for corporate purposes, PING was quick to spark up a relationship. In July 2023, a partnership was agreed upon and recently developed further with a move to provide VG with the latest equipment. Not only does this collaboration open up the world of pro golfing equipment to VG’s players of all ages and abilities, but it also gives PING a captive audience and a fresh opportunity to entice more players to fall in love with the premier brand.

“It’s a great business! I’ve been using the venue from when it first opened, in a social aspect as well as for entertaining clients from PING. We’re looking forward to building the relationship with Virtually Golf.”

Nick Boulton, European Fitting and Product Education Manager

WHAT VG CUSTOMERS CAN EXPECT

Players new and experienced can now get to grips with the latest ‘G430’ family series, including woods, irons and putters; thanks to VG’s new partnership with this golfing industry giant. Now supplied to each simulator as well as the putting green, by offering right-handed, left-handed, women’s and junior sets as well as a longer shaft option for taller players, all VG customers can play with quality at their fingertips – whether they’re just coming into the sport or looking to develop their game.

Indoor Golf is not a new idea, however the VG brand has created a new concept in indoor golf. One which targets non-golfers as well as elite players. VG has colour and fun embedded in it’s DNA. We hope that by welcoming PING into the business we can continue to show are deication to creating real change within the world of golf. The true value in what we’re trying to do at VG, doesn’t just come down to Virtually Golf becoming embedded within the golf community, but more importantly, how we are working to help the sport grow and flourish.

Stephen Clark, Managing Director & Co-Founder